Please Note: This article is sponsored by OzStickerPrinting, however the content and opinions expressed in this article are purely my own. Also, I have not used AI to write any parts of this article.
Stickers are a high-value for money creative format with a variety of uses – so yes, I always recommend stickers as a promotional tool to my clients.
There really are a lot of upsides to branded stickers: they’re a touchable, peelable, stickable, sharable, collectible and sometimes even sniffable creative format. They’re fun and they encourage creative application, too!
Branded stickers can help your small business reach new customers and foster a baseline-level awareness of your brand in new markets. They tend to stick around in high-visibility environments longer than leaflets, brochures and card-based marketing materials; their longer-than-usual advertising lifespan means that even just one sticker has the potential to create an enormous amount of exposure for your brand.
Another inherent strength of branded stickers lies in their fun and playful format; they’re a discreet, light-hearted, non-disruptive form of advertising, and in a world where consumers are developing near super-human levels of ad-filtering prowess, the beauty of stickers is that, if designed and produced thoughtfully, they often don’t appear to be an ad at all.
Here are three ways I recommend using stickers to promote your brand:
Thoughtful branded gifts – however small – create an instant emotional connection between a brand and its audience, and branded stickers can make for excellent cost-effective micro-gifts, either as loyalty gifts, bonus gifts-with-purchase, event-specific gifts, or simply just freebies.
In a similar sense, branded stickers can be given in a complementary manner to your internal team members to help strengthen internal brand adoption, and can be beneficial in encouraging a sense of camaraderie, belonging, and pride in your brand’s culture.
Internal sticker-gifting is a fun and inclusive way to get your team thinking about core brand concepts, and will often facilitate healthy discussions about the brand’s purpose, values and character. You can even encourage your team members to propose their own branded sticker design concept ideas for future print runs!
Stickers can be used for a variety of quick, cheap and simple physical branding applications.
For example, they can be:
You can even adorn your laptop with your branded stickers like I did!
Branded stickers can introduce your business to new markets, make excellent gifts and conversation-starters, and offer versatile physical branding applications. And when designed with care, and tailored carefully to the brand's audience – helping them pass that all-important "peel and stick" test – they offer versatile and focused brand awareness-building opportunities and a long advertising life span.
If you're considering branded stickers as a marketing tool, in most cases I'd say to give them a try, as at the very least, they'll create conversations and boost awareness about the identity and character of your brand, and that alone is worth the investment in my books.
